Under Armour is a brand of clothing designed for use in sports. It is most commonly found in team sports such as football, where it is worn underneath the pads.

History

The company was founded in 1996 by former University of Maryland football player Kevin Plank , who had captained the Terrapin special teams. Remembering how he had to change cotton T-shirts that were soaked with sweat several times a game, he developed a prototype of a microfiber T-shirt designed to keep a player dry and light during intense physical activity. He quickly persuaded two college teams, both located in warm climates, to purchase his gear: Georgia Tech, located in frequently hot and humid Atlanta, and Arizona State, in the searing desert of the Phoenix area. The NFL's Atlanta Falcons shortly followed suit. Since then, the number of teams using Under Armour gear has increased to include the vast majority of NCAA Division I-A football programs and almost all NFL teams. The company also makes clothing for use in many other sports.

Under Armour's corporate headquarters is located in Baltimore. In 2003, the company began running ads with a football "warrior" theme and the tag line "We must protect this house!" In 2004, Under Armour designed the uniforms for the Maryland Terrapins football team, and ran a commercial featuring Terps coach Ralph Friedgen.

External links

• Under Armour Homepage