The Totonac are a Native American people in the state of Veracruz, Mexico. "Totonac" is also the name of their native language; most now speak the Spanish language, some in addition to the traditional tongue.

The Totonac built the Pre-Columbian city of El Tajín. Many are centered in and around the city of Papantla.

Until the mid 19th century, the Totonac were the world's main producers of vanilla.