Roberto Bettega (born December 27, 1950 in Turin) was an Italian footballer and arguably one of the greatest to ever put on the Juventus shirt.

Bettega played for teams in the Juventus youth system before he was sent out on loan to Varese at the age of 19. The coach of Varese, Nils Liedholm, said of Bettega, "He allies tremendous athletic strength with impressive technical skills. He is particularly strong in the air, and can kick the ball with either foot. All he needs is to build up experience, and then he will certainly be a force to be reckoned with." While on loan to Varese, Bettega scored 13 goals to help the team win promotion to Serie A.

Back at Juventus, Bettega made his Serie A debut away to Catania on September 27, 1970. He scored the winning goal. Bettega ended the season with 13 goals in 28 matches. The following season, he scored 10 goals in only 14 matches.

He scored a goal against Fiorentina on January 16, 1972, but this was to be his last for a while because he was forced out of the game with a lung infection and the initial stages of tuberculosis. However, he wasn't out for long, returning on September 24 of the same year. He led the team to their second successive league title that season. With the arrival of Giovanni Trapattoni as coach, Bettega found himself becoming the main frontman.

In 1975, Bettega got his first call-up to the Italian national team for a match against Finland. He went on to play in the . He would surely have led the team into the 1982 tournament, but that dream came to an end when Bettega suffered knee ligament damage in a collision with an opposing goalkeeper during a 1981 European Cup match against Anderlecht. Missing out on the '82 tournament was even more painful for Bettega, since Italy won the tournament that year.

Bettega finally got himself fit again and took to the pitch for the 1982/83 season. He retired from playing after Juventus lost the 1983 European Cup Final against Hamburg in Athens. However, he returned to the club on the request of Umberto Agnelli, who asked him to be vice-president.

In total, Bettega made 326 league appearances for Juventus and scored 129 goals. He also played 42 times for Italy, scoring 19 goals. He won 7 league titles between 1972 and 1982, 1 UEFA Cup in 1977 and 2 Coppa Italia tournaments in 1979 and 1983. He was the top-scorer in Serie A with 16 goals in 1980.