The terms news trade or news business refers to news-related organizations in the mass media (or "information media") as a business entity —associated with but distinct from the profession of journalism.

The "news trade" may include professional journalists, it also includes non-professionals from various trades, including spokespersons, spokesmodels , television personalities, news anchors, television reporters , televison producers and related technical support crews.

And while various entities in the news trade may depend on the skills of professional journalists, the business entity's purpose, functions, and ethics are fundamentally distinct from the professional ethics of journalism.

The notions of hard news, soft news, and infotainment represent both different types of content that news businesses produce, and different attitudes about what content and what standards are appropriate for the enterprise.

Roles

The "news trade" may include professional journalists, it also includes non-professionals from various trades, including spokespersons, spokesmodels , television personalities, news anchors, television reporters , televison producers and related technical support crews.