Just south-east of the city centre of Auckland, New Zealand, on the way to Remuera, lies the suburb of Newmarket.

Settled by Europeans in the 19th century, it grew like many other inner suburbs, having the advantage of a railway station.

A significant change to the skyline was the Viaduct erected in the middle of the 20th century to take one of the early sections of the Southern Motorway over the railway and half a dozen streets.

Local government under the borough council remained independent of Auckland City, which eventually surrounded it, until well on in that century. It was one of the country's smallest but busiest boroughs before finally merging.

The suburb is very heavily comercialised, especially along the main street of 'Broadway', which functions as a 'little downtown' for local residents with at two large shopping centres, two movie theatres and many restaurants, bars and cafés.

Fans of Maori Television have been made more familiar with the locality as the headquarters of that organisation from 2004.