NASCAR dad is a term made more popular in the 2004 United States Presidential Election, as a companion term to soccer mom. Yet another constituency, this group was heavily courted by the Republican Party, as their demographic tends to vote this direction historically.

NASCAR dad refers to a male, middle-to-upper-middle class, fortyish; the group received this nickname because they are men who typically enjoy watching NASCAR racing (either live or on television), or comparable high-impact sports (football, WWE wrestling).