There have been many McDonald's TV campaigns and slogans over the years. McDonald's Canada's Corporate website says that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product. The purpose of the image has always been "portraying warmth and a real slice of every day life."

• 1960s - Look for the Golden Arches
• 1967 - McDonald's is Your Kind of Place
• 1971 - You Deserve a Break Today
• 1975 - We Do it All for You
• 1975 - Two­all­beef­patties­special­sauce­lettuce­cheese­pickles­onions­on­a­sesame­seed­bun
• 1976 - You, You're The One
• 1979 - Nobody Can Do It Like McDonald's Can
• 1980, 1981 - You Deserve a Break Today
• 1981 - Nobody Makes Your Day Like McDonald's Can
• 1983 - McDonald's and You
• 1984 - It's a Good Time for the Great Taste of McDonald's
• 1988 - Good Time, Great Taste, That's Why This is My Place
• 1990 - Food, Folks and Fun
• 1991 - McDonald's Today
• 1992 - What You Want is What You Get
• 1995 - Have You Had your Break Today?
• 1997 - My McDonald's
• 1997 - Did Somebody Say McDonald's
• 2000 - We Love to See You Smile
• 2001 - There's a little McDonald's in Everyone (Canada only)
• 2001 - Things that make you go 'mmm' (Australia & UK)
• 2003 - I'm lovin' it
  • Campaign launched in Munich, Germany on September 2, 2003, under the German title "Ich liebe es". The English part of the campaign was launched September 29, 2003. The English motto was taken from a pop song by Justin Timberlake. His vocals were used in many of the introductory spots.
• 2005 - I'd Hit it

References

• A History of McDonald's Advertising Themes

See also

• McDonald's
• Fast food
• Advertising
• Marketing