This is a list of writers whose works are either explicitly declared to be or are generally perceived to be in the self-help genre.

• Nathaniel Branden
• Harry Browne
• Leo Buscaglia
• Dale Carnegie
• Deepak Chopra
• Stephen Covey
• Wayne Dyer
• Viktor Frankl
• Timothy Gallwey
• John Gray
• Louise Hay
• Napoleon Hill
• Ken Keyes, Jr.
• Alan Lakein
• Og Mandino
• Phil McGraw
• John F. Murray
• Suze Orman
• Arnold Patent
• Norman Vincent Peale
• M. Scott Peck
• Anthony Robbins
• Robert Ringer
• Brian Tracy
• Laura Schlessinger
• Achim Schwarze
• Marianne Williamson
• Oprah Winfrey
• Zig Ziglar