In terms of sport fishing, a lure is an object, often designed to resemble fish prey, equipped with one or many hooks that is used to catch fish.

The lure is attached to the end of the fishing line and is then thrown out into the water and pulled back to attract fish. An exception is the fly lure, which either floats on water surface, slowly sinks or floats underwater, based on real behavior of insect being resembled.

There are several types of fishing lures:

• jig
• wobbler
• spinner
• spoon lures
• fly lures