A customer is someone who purchases or rents something from an individual or organisation.

Types of Customer

Customer atau pelanggan dapat diklasifikasikan dalam 2 jenis, internal dan eksternal. Pelanggan internal adalah yang bekerja untuk suatu organisasi, sedang yang disebut pelanggan eksternal adalah yang dari luar

These two groups can be further broken down:

Internal Customers

Needs and Expectations

Customers have needs and expectations that need to be observed by the organisation. A need is something that the customer needs, like car insurance being low. An expectation is something that the customer won't necessarily get but they expect to get, like a car getting from a person's place of departure to their destination.