Consumer behaviour is a branch of marketing that examines why consumers buy what they do. See the consumer behaviour article for an overview. Consumer behaviour is also a branch of microeconomics. See [category:Economics] for this use of the term.

Articles in category "Consumer behaviour"

There are 24 articles in this category.

Attribution theory B Buy Nothing Day Buyer decision processes C Conjoint analysis (in marketing) Conspicuous consumption Consumer behaviour Consumerism D Demographic profile

D cont. Demographics Discriminant analysis (in marketing) F Factor analysis G Gravanity I Intent scale translation L Lifestyle Loss aversion M Maslow's hierarchy of needs Multidimensional scaling (in marketing)

O Opinion leadership P Perceptual mapping Preference regression (in marketing) Preference-rank translation Prospect theory W Word of mouth Word of mouth marketing