Bulls is a small town near the South Taranaki Bight of the west coast of the North Island of New Zealand. It is situated in a thriving farming area in the Rangitikei District at the junction of State Highways 1 and 3 about 160 kilometres north of Wellington. It has a population (2001 census) of 1755.

The former Bulls Bridge, south-east of the town, spanning the Rangitikei River, collapsed suddenly in the late 20th century.

Many of the airmen from the nearby Royal New Zealand Air Force base at Ohakea live in Bulls.

Former Formula One racing driver Chris Amon runs a farm nearby.

Recent marketing makes puns with the name (an example: "New Zealand gets its milk from Bulls"). Observers may consider the results "commenda-bull" or "horri-bull".