Bagism is a term which was created by late Beatle, John Lennon, and his wife, Yoko Ono, as part of their extensive peace campaign in the late 1960's.

The intent of bagism was to satirize prejudice and stereotyping. Bagism literally involved wearing a bag over one's entire body. According to John and Yoko, by living in a bag, others could not judge you by the color of your skin, the length of your hair, the clothes you wear, your age, or any other such attributes. It was presented as a form of total communication. Instead of focusing on outward appearance, the listener would hear only the bagist's message.

John and Yoko originally introduced the idea during a well-received press conference in Vienna, and explained it more thoroughly in a June 14, 1969 interview on "The David Frost Show." Bagism reflected the whimsical, carefree, and often comedic mood of John and Yoko's peace efforts, such as their Bed-In. By catching the attention of the masses with it's outlandish premis, bagism presented a powerful social and political message to the world. As John Lennon stated, "Yoko and I are quite willing to be the world's clowns, if by doing it we do some good."