Alexandre Herchcovitch (born in 21 July, 1971, in São Paulo, Brazil) is a notorious fashion designer. He had his first contact with fashion through his mother, Regina, at the age of 10, when she gave him basic lessons of modelling and sewing at Herchcovitch's request. Regina started to wear the clothes he made in parties, which incentived him to sell his collections to friends.

In his teen years, Alexandre used to go to the alternative clubs of São Paulo night life, but at the same time he studied at a rigid orthodox jewish school, a conflict that had a strong influence over his work afterwards.

His patterns are famous for skulls and bones drawings.